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Target Market Worksheet
1. Describe the idea: __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 2. What will the concept be used for? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 3. Where are similar concepts used and sold? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 4. What places do my prospects go to for recreation? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 5. Where do my prospects go for education? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 6. Where do my prospects do their shopping? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 7. What types of newspapers, magazines, newsletters and Web sites do my prospects read? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________ 8. What TV and radio stations do my prospects watch and listen to? __________________________________________________________________________________________ __________________________________________________________________________________________ __________________________________________________________________________________________